Led efforts and oversaw digital team to develop new video-centric website,
coordinating key stakeholders including top management, design and technical staff.
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PROJECT MANAGED WEB REDESIGN
Tasked with playing key role in changing website from a news-oriented site with topical articles to a multimedia, video-centric site focused on the festival, its videos and its activities.
LED RESEARCH & DISCOVERY
After an exhaustive review of the current site, interviewed top management and department heads about needs & audiences. Identified content and page types needed. Researched web designs that could showcase video and accommodate other needs.
MANAGED THE PROCESS
After exhaustively reviewing analytics and finding new template to work with, developed information architecture for new design. Set timelines for each of the project's moving parts. Held review meetings.
OVERSAW CREATIVE & TECHNICAL TEAMS
Managed the design and functionality efforts. This included developing wire frames, writing draft copy, vetting mockups, and presenting to the executive team, as well as managing schedules, timelines, and deadlines.
