Duke Environment
MANAGER / PRODUCER

DIGITAL MEDIA & PROJECTS

EMPLOYER
Duke University
DATE
February 2008-June 2014
Duke Environment
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CREATED & MANAGED DIGITAL PROPERTIES

For six and a half years, I ran the high-profile blog of the professor whom the New York Times called "the blogging dean." Was in charge of all content and production, cross-postings, and the many partnerships we had with big names in media and the green scene. We operated like a news site, posting nearly daily and often on tight deadlines. On the social front, we did live Tweeting for guest lectures at Duke and testimony on Capitol Hill. I also helmed scores of video shoots around the country, from Durham to New York, from New Orleans to Atlanta, from Boston to Cape Cod, from Portland, Maine to Portland, Oregon. And several of the videos led to pickups by outside organizations (like a museum in Iowa) and television broadcasts.
MANAGED DEAN'S BLOG & DIGITAL CONTENT

CREATED & LAUNCHED a high-profile blog aimed at generating national dialog around environmental news & happenings. Led kick-off and strategy meetings to find blog's focus, worked with technical team on the build. Oversaw its design and creation, and managed execution of all digital and print projects related to the blog from conception through completion. Tracked metrics.

OVERSAW SOCIAL MEDIA & PARTNERSHIPS

MANAGED PARTNERSHIPS with National Geographic, Scientific American, Pop Sci et al. Worked with legal to oversee agreements & contracts. Handled social media integration, campaigns, management & moderation (Twitter, Facebook, Flickr, Youtube). Grew a strong Twitter following, was regularly featured at the top of Huffington Post Green and covered in the New York Times.

PRODUCED VIDEOS

HELMED MORE THAN 70 MICRO-CREW SHOOTS across the country, and produced/directed/edited over 40 videos (that have collectively garnered roughly 100,000 Youtube views). A number of them have found a much larger audience through distribution by the National Mississippi River Museum and PBS's Nightly Business Report.

OVERSAW HIGH-PROFILE BLOG
Duke blog
SPARKED CONVERSATION
The Green Grok
MANAGED SOCIAL CHANNELS
elf
HEADED UP PARTNERSHIPS
PARTNERSHIPS
PRODUCED CONTENT DAILY
digital producer
PRODUCED VIDEOS
elf
MANAGED RESPONSIVE SITE
duke
LAUNCHED/MANAGED SOCIAL
social media manager
CREATED SERIES
quantum
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