Digital Marketing Campaign
ROLE / CREATOR & DIGITAL PRODUCER

INTERACTIVE DIGITAL TOOL

EMPLOYER
Environmental Defense Fund
DATE
2006

DIGITAL PRODUCER


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SPEARHEADED & DEVELOPED DIGITAL BUYING GUIDE

Conceptualized and oversaw the design, development and production of an interactive online tool for consumers interested in energy-saving lights.

MANAGER

Headed the development and roll-out of an online buying guide to energy-efficient lights. Researched the topic extensively, consulting with EPA et al. energy experts, staff scientists and others. Formulated a review process enlisting a crowd-sourced team of testers, and organized the testing and review of over 70 of the most popular light bulb styles.

PRODUCER

Working with graphic designers, the technical team and the development department, orchestrated the project into a popular tool that Smithsonian magazine called "the best CFL guide on the Internet."
It was later folded into our Fight Global Warming campaign.

SPOKESPERSON

Led internal talks about the benefits of low-energy lights. Spoke to the media about energy-saving lights, our crowd-sourced research, and our guide.

Interactive Guide / Tool
Interactive Digital Tool
Energy Star-Approved Choices
Interactive Digital Tool
Interactive Searches
Interactive Digital Tool
Smithsonian Mag: 'Best on Internet'
Interactive Digital Tool
Media Coverage
Interactive Digital Tool
CFL Pledge
Marketing Campaign Site
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