Online Tool
ROLE / DIGITAL PRODUCER

DIGITAL TOOLS FOR LANDOWNERS

EMPLOYER
Environmental Defense Fund
DATE
2007

LEAD PRODUCER

Conservation Incentives Toolkit
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USER EXPERIENCE & DIGITAL RESOURCE TOOL

Project was aimed at providing a robust resource for learning about and enrolling in one of the many incentives available to landowners. Tools included an easily navigable site that allowed landlords to learn about what programs might be relevant to them based on type of land (farmland, forest, grazing, etc.), program type, etc. The site offered everything them might need from descriptions, to qualifications, to contact information, to success stories.

DIGITAL PRODUCER

Played a lead role in creating robust digital tool. Helped chart information architecture and identify primary, secondary and tertiary audiences.

EDITORIAL LEAD

Worked closely with scientists and other subject matter experts to write the editorial content and produce the images et al graphic elements.

PROJECT MANAGEMENT

Liaised with the various stakeholders involved in the project (including program staff and wildlife experts) and coordinated the various teams involved in the site creation, including graphic designers.

Robust Online Resource
Marketing Campaign Site
Interactive Digital Tool
Online Tool
Landowner Stories
Online Tool
Information Hub
Marketing Campaign Site
Follow-up Standalone Toolkit
Online Tool
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