USER EXPERIENCE & DIGITAL RESOURCE TOOL
Project was aimed at providing a robust resource for learning about and enrolling in one of the many incentives available to landowners. Tools included an easily navigable site that allowed landlords to learn about what programs might be relevant to them based on type of land (farmland, forest, grazing, etc.), program type, etc. The site offered everything them might need from descriptions, to qualifications, to contact information, to success stories.
Played a lead role in creating robust digital tool. Helped chart information architecture and identify primary, secondary and tertiary audiences.
Worked closely with scientists and other subject matter experts to write the editorial content and produce the images et al graphic elements.
Liaised with the various stakeholders involved in the project (including program staff and wildlife experts) and coordinated the various teams involved in the site creation, including graphic designers.