What I Do
- Video & Audio Production
- Digital Media Production
- Digital Strategy
- Project Management
- Information Architecture
- Content Management & Curation
- Marketing & Strategy
Adept at managing diverse (and often far-flung) creative teams, structuring the creative process, and developing engaging, audience-driven content, I produce digital media and develope digital strategy. My broad background encompassses web and app development, enterprise and campaign websites, rich and dynamic online media, with an emphasis in integrated campaigns and media partnerships.
Relatedly, I have extensive experience in video production. Most recently, I helmed the production of six video shoots in 12 locations for the the American Museum of Natural History, producing/directing and editing two videos featured in the "Dinosaurs Among Us" exhibition (which opened March 2016). Previously, I led the World Science Festival's digital strategy and properties, overseeing a small team of digital producers, designers, and writers and creating digital content for a media-rich website, email newsletter, social channels, and more.
My video work has been exhibited in museums (AMNH and the National Mississippi River Museum) and broadcast on television (PBS's SciTech Now, Nightly Business Report and Quest). My digital work, which has been lauded in the press with the Philadelphia Inquirer calling it "unparalleled" and Smithsonian magazine calling the interactive energy-saving light bulb guide I spearheaded "the best on the Internet," focuses on a combination of user engagement and usability to enhance the user experience.
"I can recommend Erica to a prospective employer, supervisor and/or colleague enthusiastically. She is a joy
to work with — great work ethic, creative and a self-starter with an impressive ray of skills in writing, film,
and social media. ... Over the six and a half years she worked for Duke, she shot, produced, and edited more than 20
videos that highlighted the work of some of Duke's standout graduates and explored and explained important
environmental issues. One of her videos led to coverage of an alumnus on PBS's Nightly Business Report."
—William Chameides, Dean, Duke University
"Erica is a multitalented communications professional with a fluid command of new media from blogs to Twitter to Facebook. ... She has a good wit, is perfectionist by nature, and an
extremely dedicated and hard worker. She's hard to beat."
—Scottee Cantrell, Associate Dean of Marketing and Communications, Duke University
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